The Gallery Playbook
As the art and gallery worlds change around us, we have the choice to shy away in the face of change, or to take learn how to adapt. The Gallery Playbook will give you the tools to enter and navigate the art world with a guide that will prepare you to approach galleries, negotiate contracts, and ultimately, know your worth!
Ready to take control of your career?
$27
$75 value.
$27
Founder
Svea Lin Soll
Svea Lin Soll works with artists to clarify their goals, strengthen professional readiness, and navigate galleries, pricing, visibility, and sustainable income with confidence. She brings a rare, 360-degree understanding of how artistic careers actually function—having worked as a gallery owner, exhibition and sales director, curator, and art consultant. As the founder of Swarm Gallery, an experimental space in Oakland, California, Svea supported emerging and mid-career artists through exhibitions, studios, and public programming, building long-term relationships grounded in trust and advocacy. Alongside this work, she is a curator and art consultant, advising private, corporate, and hospitality clients on acquisitions and large-scale art projects.